FUENTE

An innovative pretox drink called Alibi will soon be available at Waitrose, offering a fresh new approach to keeping your healthy lifestyle promise. Alibi Pomegranate and Alibi Original Citrus will be in 150 Waitrose stores from the end of March, priced at £1.49.

As part of the launch, Alibi Pomegranate and the POM354 philanthropic initiative will co-host a fundraising dinner at Kensington Palace followed by a party on 26 March. It celebrates the first product partnership in the globally significant campaign to assist the replanting of opium poppy fields (as a source of heroin) with new pomegranate orchards. Alibi creator, Oliver Bolton, participated in the landmark first planting of pomegranate trees in Afghanistan in February to launch the ambitious target of 100,000 trees.

Alibi has trail-blazed this new sector of active functional drinks offering specific health benefits. The proposition behind Alibi is to work in harmony with your body, to prepare for the challenges of daily life such as a late night out with friends, a demanding day, a long haul flight, and more. It offers a different approach from sugar-laden energy drinks and has none of the ‘crash’ experienced after.

The delicious, fresh tasting Alibi Original Citrus has the flavour of Californian grapefruits and Tuscan limes. New Alibi Pomegranate offers additional benefits based on the antioxidant power of pomegranate juice, which is known to be greater than cranberry or blueberry juice or red wine. Both Alibi flavours are made from natural ingredients including spring water, milk thistle, artichoke and gingko extracts, added vitamins and amino acids. Alibi takes a whole new pro-active approach: pretox benefits are designed to prepare the body and process toxins, including those which may typically occur from consuming processed foods, caffeine or alcohol. Alibi can be consumed by itself or as a mixer with alcohol in simple long drinks and other cocktails. Its innovation lies in its distinct difference from detox products and regimes which deal with toxins at a later stage. Notes to Editors: Alibi Pomegranate is the first product partnership in the globally significant POM354 campaign. London based Alibi creator Oliver Bolton is an active founding member, and is proudly working with POM354. For every can of Alibi sold, Alibi donates 5p towards POM354's work in Afghanistan: aiming to reduce the country's heroin output and replace the opium poppy fields with pomegranate trees. Three poppies, once processed, are required to make one shot of heroin; so for every can sold, there is the potential of one less shot of heroin on the streets. POM354 is the globally significant initiative by James Brett, to provide a viable alternative for the local farmers, as well as having potential to reduce the world's opium and heroin production by over 90 percent.